Promoting a film can be a creative affair, but when the film in question harbours the nation’s interests at heart, creativity meets civic sense and makes for something much bigger. As Toilet: Ek Prem Katha gears up for release on August 11, leading man Akshay Kumar has been doing his bit not only to generate interest in the film but also generate awareness about the issue that lies at its core. Today, the actor is at the epicenter of another initiative, this time one where fans are being invited to participate too! #24hours24toilets will see Kumar unveiling 24 toilets over 24 hours on Instagram on August 7, in partnership with CAYA. The activity is reflective of the ethos of the film, which addresses the larger concern of open defecation in India. These toilets will help bring much-needed sanitation across smaller villages in Jaipur, Delhi, Rewri, Mohali, Karnal, Panipat, Kota, Yamuna Nagar, Narnaul, Gurgaon and address the pertinent issue of open defecation.
Says the actor, “Toilets can be such a taboo subject, but it’s such an important part of everyday life that many of us take for granted. This campaign is a small, but hopefully impactful contribution from the team of Toilet: Ek Prem Katha towards giving the people in these cities a much needed resource, and making sanitation a part of their conversations in a positive manner. We hope that through the movie, and this campaign, we can bring more awareness to such an important issue!”
To join B-town’s khiladi on the campaign today, follow his Instagram stories on his profile (https://www.instagram.com/akshaykumar) – he will post one every hour. You can also follow the hashtag #24Hours24Toilets.
Toilet: Ek Prem Katha, also starring Bhumi Pednekar alongside Kumar, has been directed by Shree Narayan Singh and produced by Viacom18 Motion Pictures. Set in two villages near Mathura, tt is a satirical take through a love story on the battle against the age-old tradition of open defecation in India. The film has been co-produced by KriArj Entertainment along with with Cape of Good Films, Friday Film Works, Plan C Studios and Abundantia Entertainment.