Amazon India Fashion Week Autumn/Winter 2018 round up: It’s all in the business
Amazon India Fashion Week

If you thought all the action at the recently concluded Amazon India Fashion Week Autumn/Winter 2018 took place on the ramp, we have news for you. The exhibition area of the fashion extravaganza was where the designers came face to face with their buyers. With collections by designers who had showcased, as well as those whose presence was missed on the ramp, the stalls were abuzz with clients, fashion enthusiasts and needless to say, the designers themselves.

Tastes and preferences of buyers are now changing as fast as the seasons, say designers. “Due to rapid globalisation and urbanisation, people are looking for easy, fuss-free clothes that they can wear on any occasion. They can choose to either dress it up or down according to their choices,” said designer Shruti Sancheti.

Anupamaa Dayal, who broke her signature vibrant colour palette and opted for more sophisticated Lucknowi chikankari embroidery on white fabrics, opined that this year’s showcase has seen primarily international buyers. “There has been a strong presence from the Middle East,” she pointed out. Desginer Urvashi Kaur agreed, “The Middle Eastern market has been completely impacted. I have had buyers and enquiries from that part of the world, which is quite encouraging for us.”

And not just the Middle East, designers have been approached by buyers from other countries as well. “I have had my old clients from the UK and have also had enquiries from new boutiques in India that want to experiment with something new,” said designer Pallavi Mohan. Buyers from New York and Japan have approached designer duo Hemant and Nandita, whom we missed on the showcase.

As for our top picks from the exhibition area, we would say Samant Chauhan’s collection, boasting some of his earlier as well as recent works in black and white; Payal Jain’s petit stall displaying a collection of floral tops and flowy dresses; and Abraham and Thakore’s fresh new line inspired by the streets of Delhi-NCR were the show-stealers.

Amazon India Fashion Week Anupamaa Dayal Hemant Nandita Pallavi Mohan Urvashi Kaur