The Body Shop announces its latest CSR initiative for the Indian market. It has decided to commence its Bio-Bridge project in Garo Hills, Meghalaya, India to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing a bridge with every transaction during a three months long campaign commencing September 2017. This bridge will protect habitat for some of the world’s most threatened species, by planting one square metre of habitat against every transaction at the brand in India. The Body Shop bran ambassador was present at the Bio-Bridge project launch event.
It will not only protect the endangered species but will also address the problem of habitat fragmentation by protecting and regenerating corridors between healthy forest, linking isolated and endangered animals and plant species. This allows animals to travel more widely in search of mates and helps them thrive.
The India Bio-Bridges programme is part of The Body Shop’s existing commitment to protect and regenerate 75 million square metres of habitat as part of its Enrich Not Exploit™ Commitment, launched last year.
The Body Shop in partnership with World Land Trust (WLT) and its local partner Wildlife Trust of India (WTI), will build a Bio-Bridge in the Garo Hills district of Meghalaya state in India, protecting and regenerating a corridor of land for endangered animals to pass through safely.
The Body Shop’s customers around the world can help save these iconic species by shopping in-store or online during the campaign. Every purchase throughout the campaign will protect and regenerate one square metre of forest, crucial for the survival of elephants and other threatened species. The Body Shop globally aims to raise £140,000 for this project.