The luxury brand, Burberry revealed its new brand logo and monogram as part of rebranding under Riccardo Tisci. The change in logo has come for the first time in last 20 years.
Riccardo, an Italian designer, took over as chief creative officer at Burberry in March following Christopher Bailey’s departure last year. The new logo is a sign that Burberry is all set for a dramatic overhaul just one month before Tisci’s ready-to-wear will make its debut at London Fashion Week.
The monogram features interlocking print that pays homage to brand’s founder Thomas Burberry. It combines striking orange hue with classic beige of Burberry. While the monogram is steeped in tradition, the logo is more modern than its predecessor. The name in the logo is bolder and is in more contemporary font.
The brand took to Instagram to share the new design. Tisci also shared the designs on his Instagram account with the hashtag #newera.