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Google Pixel 2 and 2 XL launch: an open challenge to iPhone
  • Story Crux Team
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Google Pixel

Google Pixel 2 and Pixel 2 XL were officially launched today, 5th September, at an event in San Francisco. The launch event also saw the release of Google Home Max speakers, Google Pixel Buds, convertible Google PixelBook and Google Clips.

The latter half of 2017 witnessed the launch of much-awaited smartphones by Apple and Samsung, and the search giant, Google, was not to be left behind in the race. Perhaps the last big smartphone launch of the year, Pixel’s launch was nothing short of a showstopper entry with its devices flaunting full-HD OLED display (like iPhone X), fastest fingerprint scanner and edge-to-edge display (in Pixel 2 XL).

“Feel free to choose whichever sized pixel you want, because we don’t set aside better features for the larger device”, said Mario Queiroz, VP of Product Management, in a knock at iPhones.

A new feature introduced by Google in its flagship models is the Active Edge which lets the user trigger Google Assistant just by squeezing the phone. Pixel 2 and 2 XL come topped with Always-on-display mode and Android Oreo.

Powered with Snapdragon octa-core 835 processor and 4 GB RAM, the new device comes equipped with cameras that provide iPhone-like motion pictures, bokeh effect in portrait mode and other AI features.

“We set out to design a phone ourselves, because we believed we could make the smartphone experience better,” added Queiroz.

The Android maker plans to challenge the dominance of Apple’s iPhones and the latest Android update, Android Oreo, to showcase its relentless prowess in hardware and software equally. Earlier, Google had acquired HTC, making the Pixel devices an in-house production.

“We’ve focused on super-fast charging, so you can get around seven hours of use out of a 15-minute charge. And we supply the fast charger in the box,” said Christiaan Prins, product manager at Google – another jab at Apple, which does not include a fast charger in the box with the iPhone 8 or 8 Plus.

Google Pixel Launch