Designers and textile brands have, for the past few years, been trying to popularize khadi fabric like never before. And in what can be considered as a pathbreaker, fabric brand Raymond, in association with The Woolmark Company has developed a new textile called the Khadi Wool. A first-of-its-kind collection, this exquisite range of pure wool and wool-blended fabric, offers some of the most intricate designs catering to a wide range of customers.
According to Arti Gudal, country manager of The Woolmark Company, “We aim to strengthen the merino wool’s position as a luxurious and versatile fibre in the market. Our collaboration with the fabric brand arises from the mutual belief we share on constant fabric innovation. The khadi wool collection demonstrates cutting-edge innovation, comfort and is also a part of our ‘Grown in Australia, Made in India’ effort to successfully explore the wool’s infinite potential in India.”