Sacrilegious? Maybe, but it’s true – in Forbes’ newest list of the most valuable brands among athletes, Virat Kohli is ranked #7 ($14.5 million), ahead of Lionel Messi at #8 ($13.5 million). And he is the only cricketer on the list!
The Forbes’ list takes into account athletes’ earnings excluding their salary and bonuses from their respective sports and subtracts the average income of the 10 highest earners from that particular sport, giving rise to the brand value of the athlete in question.
The full list of the top 10 most valuable athletes is given below:
Kohli, after taking over from “Captain Cool” MS Dhoni, has seen phenomenal success on the field as well as off it, in terms of his soaring brand value.