Yes, you read that right! Every smoker comes across temptations to quit smoking some time in their life. But this one is too hard to resist. Philip Morris International, world’s second largest tobacco company, has said it wants people to quit the habit. And to make that happen the Marlboro manufacturer is paying people £50 (INR 4,200) to persuade smokers to quit!
You heard that right. Peter Nixon, managing director for Philip Morris UK and Ireland said,
“WE ARE ABSOLUTELY SERIOUS. ONE DAY WE WANT TO STOP SELLING CIGARETTES.”
The company which seems to be fully committed towards designing a smoke-free future and is going to pay ‘freelancers’ for successful conversions (being a non-smoker from a smoker) and helps people give up the dangerous habit.
According to the company, “A freelancer is someone who helps people to give up, because for people who have been smoking for many many years, to change that habit is not easy. Freelancers take them through a seven day programme, like a coach. Each day the freelancer helps them through this change.”
A step like this is undoubtedly the first in the history of trade and commerce and looks like its going to attract and benefit many people.