In a first on Indian television, the Ministry of Information and Broadcasting has directed that a show be pulled off air with immediate effect. Sony Entertainment Television’s recently launched daily, Pehredaar Piya Ki, had been mired in controversies since its promos had begun to air. While the channel as well as the makers had been hoping that the protests would die down once the content of the show stood up for itself, all their hopes were laid to waste as flak continued to come in from every possible direction. Several petitions, legal troubles and controversies later, the show has been pulled off air overnight.
In an official statement released today, the channel says: “Effective 28th August 2017, we are pulling off our programme, Pehredaar Piya Ki, from television. While we understand that the decision to end this serial will be disappointing to those whose creative energies are vested in it, namely, its crew and cast, we (as a channel) are convinced that we will be better served by focusing instead on developing viewer interest in our upcoming, new shows. We are grateful to all the artists, producers and fans of our shows and request you to graciously support the viewership of our newer ventures.”
Pehredaar Piya Ki, starring actors Tejasswi Prakash and Afaan Khan in the lead roles, revolves around a 10-year-old boy who gets married to an 18-year-old girl. The episode of the show aired on Friday, August 25, was officially its last. The cast and crew are reportedly shocked at the sudden development, which comes after BCCC directing Sony to shift the show to the 10 pm slot and run a disclaimer that it does not promote child marriage.