Watch: A Bold New Avatar of Vistara With Deepika Padukone
  • Story Crux Team

There’s a bolder, more vibrant, and ambitious Vistara quietly yet confidently emerging from the classy and elegant airline launched by Tata and Singapore Airlines just over 3 years ago. And with its striking brand campaign featuring brand ambassador Deepika Padukone, it is guaranteed to make you take note and look forward to flying again.

Vistara’s 2018 brand film captures their stunning brand ambassador, Deepika Padukone, the Indian and International icon and role model, indulge in the Vistara experience amongst the clouds. This new film portrays a Vistara that is rapidly growing in confidence and ambition in a vibrant, playful, and bolder look.

The airline launched its first TV commercial in 2016 after roping in the charming actress Deepika Padukone as their brand ambassador. In the commercial, she curiously explored the Vistara experience and all its wonderful touches with child-like awe. This became the most watched airline commercial in India within a few weeks of its launch, cementing the association of Deepika with Vistara.

“Deepika was our first and only choice as our Brand Ambassador, as she embodied everything we wanted to convey about Vistara: that we are classy and charming, stylish yet down to earth, international yet Indian, highly pedigreed but keen to make our own mark in our own way, making our parents proud in the process. And the connection was instant and mutual. Deepika herself stated at the time that if there was one airline she would like to be associated with, it was Vistara. The magic and the chemistry between the brand and Deepika was evident to all”, says Sanjiv Kapoor, Chief Strategy and Commercial Officer, Vistara.

Vistara Airlines

This is the intent behind their latest brand campaign – to signal a more confident, ambitious, and grown-up Vistara that is ready to take some big steps to open up new skies across the country and soon across the world as well. A Vistara that has grown and is ready to break boundaries, a Vistara that knows what it wants, and a Vistara that has the poise and resolve to relentlessly pursue its ambition with single-minded focus but is not afraid to take some risks, let its hair down, and have some fun along the way. Much like our brand ambassador Deepika Padukone.

Vistara Airlines

Talking about the latest campaign, Deepika said “Vistara is undoubtedly the finest airline we have in the country today, and I am delighted to be their brand ambassador. Our latest campaign is very refreshing and shooting for it was a lot of fun! Vistara is a fine representation of two of the world’s most reputed organizations, Tata and Singapore Airlines, and I truly believe that it is poised to become a trend-setting global brand.”

Deepika Padukone Vistara Airlines