Kimbho? What’s that? Well, “#Kimbho is the Sanskrit word used during casual chats to enquire about someone’s well-being…like you ask someone ‘Kimbho brother?’ which translates to ‘What’s up, brother?’,” SK Tijarawala, the spokesperson for Patanjali Products.
Erm . . . Patanjali and WhatsApp? Confused? Don’t be! After launching the Swadeshi Samriddhi SIM card with BSNL just a few days ago, Baba Ramdev’s Patanjali is hitting the airwaves again, with something even more ambitious – a WhatsApp competitor called Kimbho.
Offering pretty much the same as WhatsApp and its ilk, Kimbho allows private messaging, group chatting, audio and video calls, media-sharing (photos, videos, and GIFs), and the like. It seeks to be a worthy Swadeshi challenger to WhatsApp, and has already clocked a good number of downloads both on Android and iOS platforms. The app is said to have been created with indigenous technology under the guidance of Ramdev and Patanjali’s managing director Acharya Balkrishna, along with “their disciples, young monks, and nationalist specialists”, as per Tijarawala.
Wonder if Mark Zuckerberg, the owner of Facebook and WhatsApp, is now doing yoga in his dreams!